When a brand’s customer service is subpar, it can have disastrous consequences – 86% of customers have stopped buying from them after just one bad encounter. However, if done correctly (such as through outsourcing your eCommerce customer support), your customer service decisions can pay off – a positive experience can encourage almost the same amount of customers (80%) to promote your company to others. You must take your customer service decisions and strategy seriously if you want to flourish in today’s competitive environment, which is why picking the best customer service outsourcing provider is crucial.